FIVE22STRATEGY
Where Partnerships Drive Growth.
Elite Partnerships. Legacy Outcomes.
OUR MISSION
Five22 Strategy bridges the critical gap between elite sports & entertainment partnerships with high-stakes marketing and media executions, backed by twenty years of industry leadership.
Our deep market expertise and proven implementation deliver legacy-defining results for top brands, properties and talent.
What distinguishes us is a dual perspective —sophisticated marketing and media strategy grounded in professional legal rigor — ensuring every partnership is both creatively powerful and structurally sound, built for long-term value and measurable growth.
OUR SERVICES
01 /
Strategic
Partnerships
Identify high-impact partnerships, craft strategic frameworks, and build partnership roadmaps that maximize alignment and commercial return.
02 /
Deal Structuring
& Negotiation
Structure and negotiate clear, balanced commercial terms that calibrate incentives, manage risk, and accelerate value creation.
03 /
Brand & Talent
Positioning
Craft integrated positioning and content strategies that amplify cultural relevance, deepen audience engagement, and build long-term equity.
04 /
Activation &
Commercialization
Execute compelling activations, implement KPI-based measurement and attribution, and deliver measurable returns against core business objectives.
OUR FOUNDER
Michael Verille
Michael is a senior executive and trusted advisor specializing in sports and entertainment — helping companies, properties, talent, and emerging ventures unlock commercial value at the intersection of culture, media, and partnership.
Over two decades, he has advised some of the world's most recognized brands and talent on sponsorship and endorsement strategy, deal structuring, and activation across the NFL, NBA, MLB, NHL, NCAA, and Olympic platforms, with a consistent track record of turning partnership investments into measurable business results.
Michael's advisory work spans the full spectrum of the sports and entertainment ecosystem, delivering strategic counsel that aligns commercial opportunity with cultural relevance and long-term growth.
Let’s Build Your Legacy
Reach out to schedule our first conversation.
Inquiries
mverille@Five22Strategy.com
+1 310.755.9496