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Big 12 Strikes Five-Year Private Capital Deal
The Big 12 has become the first conference in college sports to formalize a private capital partnership, agreeing to a five-year deal with RedBird Capital Partners and Weatherford Capital. The structure includes $12.5 million for league-level commercial development and up to $30 million in optional credit lines for individual schools. Beyond capital, the partnership provides access to RedBird’s broader ecosystem, including ties to Paramount Global. This move reflects a growi
Michael Verille
5 days ago2 min read


TPG Announces Learfield Acquisition
TPG’s purchase of Learfield marks a major pivot in college‑sports commercialization, shifting the industry from fragmented local media rights toward a centralized, data‑driven platform. Announced in April 2026 and expected to close in Q3, the deal — reported by Sports Business Journal at roughly $1.8–$2.0 billion — gives TPG majority control of a business that bundles content (Learfield Studios), ticketing (Paciolan), and NIL services (Compass) und er one roof. Learfield posi
Michael Verille
Apr 291 min read


CSC Tightens Third-Party NIL Guidance
Last week the College Sports Commission issued a focused memo tightening how institutions, athletes, and third parties must report and document NIL deals and revenue sharing agreements. It isn’t a sweeping rule change so much as an enforcement recalibration: faster reporting, deeper documentation, and sharper scrutiny of arrangements tied to boosters, collectives, or media partners. What the CSC memo requires Faster, stricter reporting timelines and auditable records for thir
Michael Verille
Apr 152 min read
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