The Big 12 has become the first conference in college sports to formalize a private capital partnership, agreeing to a five-year deal with RedBird Capital Partners and Weatherford Capital. The structure includes $12.5 million for league-level commercial development and up to $30 million in optional credit lines for individual schools. Beyond capital, the partnership provides access to RedBird’s broader ecosystem, including ties to Paramount Global. This move reflects a growi

TPG’s purchase of Learfield marks a major pivot in college‑sports commercialization, shifting the industry from fragmented local media rights toward a centralized, data‑driven platform. Announced in April 2026 and expected to close in Q3, the deal — reported by Sports Business Journal at roughly $1.8–$2.0 billion — gives TPG majority control of a business that bundles content (Learfield Studios), ticketing (Paciolan), and NIL services (Compass) und er one roof. Learfield posi

Last week the College Sports Commission issued a focused memo tightening how institutions, athletes, and third parties must report and document NIL deals and revenue sharing agreements. It isn’t a sweeping rule change so much as an enforcement recalibration: faster reporting, deeper documentation, and sharper scrutiny of arrangements tied to boosters, collectives, or media partners. What the CSC memo requires Faster, stricter reporting timelines and auditable records for thir